Sunbet Sporting International Limited, a dynamic new entrant into Africa’s booming sports betting industry, is set to be launched in the first quarter of 2025.
Backed by the financial power of four prominent African billionaires, Sunbet is positioning itself as the continent’s largest and most innovative sports betting platform, aiming to revolutionize the way millions of Africans engage with sports.
At a press briefing following a high-level board meeting, Akin Adeshola Babatunde, the company’s spokesman, highlighted that Sunbet’s robust financial backing and expert team will enable it to quickly scale and dominate the market, stating, “Our financial backers have been instrumental in positioning Sunbet for success”, adding “With their investment and guidance, we have the means to create an unparalleled sports betting experience that will cater to millions of sports fans across Africa”.
Africa’s sports betting market is estimated to be worth over $1.5 billion annually, with double-digit growth forecasted in the coming years, according to reports from the African Sports Betting Association and PwC.
According to Babatunde, “The rise in internet penetration, mobile usage, and the continent’s deep passion for sports, especially football, has set the stage for Sunbet’s ambitious entry”, emphasizing that Sunbet’s cutting-edge technology, coupled with its commitment to responsible gaming, will set the brand apart from its competitors.
“Sunbet will offer a seamless, secure, and exciting betting experience with a focus on live betting and mobile-first innovations. We will be leveraging the latest technologies to ensure our customers get the best odds, real-time updates, and reliable payouts, setting new standards for the industry.”
With the backing of four of Africa’s wealthiest and most influential billionaires, “Game-Changing Investment and Leadership”, Babatunde said Sunbet has the financial muscle to rapidly capture a significant share of the market, noting, “These strategic investors have decades of combined experience in finance, technology, and business development across the continent. Their involvement is expected to provide Sunbet with both the capital and strategic guidance necessary to outpace competitors and quickly establish itself as a leader”.
He further said, “Our investors are not just providing capital; they are bringing vast business expertise and networks that will help Sunbet scale across key markets in Nigeria, Ghana, Kenya, and South Africa. Their support is critical to our goal of becoming the go-to platform for sports enthusiasts across the continent.”
Disclosing Sunbet’s “Expanding Across Africa”, the company’s spokesperson said “Sunbet’s launch will initially target major sports betting markets in West, East, and Southern Africa, with Nigeria, South Africa, and Kenya being key focal points. The company is planning to partner with local sports organizations and associations, further embedding itself in Africa’s vibrant sporting ecosystem.
“We are committed to supporting Africa’s sports industry at every level, from grassroots to professional leagues. Our platform will empower sports fans by providing a dynamic and engaging space for them to place bets, while also contributing to the development of sports infrastructure and talent on the continent”.
On “Responsible Gaming and Customer Focus”, the company noted, “While Sunbet is focused on innovation and growth, the company is equally committed to responsible gaming. The platform will incorporate industry-leading security features, ensure transparency, and work closely with African regulatory bodies to meet all legal standards. Sunbet also plans to launch educational campaigns promoting responsible gaming to ensure users can enjoy betting responsibly.
“Our primary goal is to create a platform that is fun, secure, and reliable for our users. We take our responsibility seriously, and Sunbet will prioritize the well-being of our customers through robust policies and partnerships with gaming regulators”.
The company forsees “A Bright Future Ahead”, as Sunbet’s entry into the African sports betting market is a game-changer. With these billionaires backing, cutting-edge technology, and a clear vision for growth, Sunbet Sporting International Limited is set to become a household name across Africa.
The company’s first-quarter launch is highly anticipated and promises to reshape the sports betting landscape across the continent.
